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4 sections to include in a successful blog media kit

4 sections to include in a successful blog media kit

Are you looking at creating a media kit for your blog? If not, you need to be. If you plan on advertising on your site, working with brands, or making any sort of money for your blog then a media kit is a must. It’s important that your media kit is cool, clean, and easy to read. Even more important is that your media kit includes all the right sections. That are 5 specific sections that you need to include in your blog media kit. You don’t have to be a designer to create your own media kit. You can write everything out on a page on your blog. Either way, it’s necessary to include the right information.

4 sections to include in a successful blog media kit

1. About Your Blog

Your media kit needs to include a section about your blog. If a brand looks at your media kit they want to know what your blog is all about. You can write about the goals of your blog, your target audience, and what people can expect when they visit. Brands want to know how their products/services will be marketed.

2. Audience Demographics

Include statistical information about your readers. What type of audience does your blog reach? In this section you want to include your audience location: country, state, city, metro area. You should also include the main age group and gender of your audience.

3. Blog and Social Stats

If you want to save yourself a lot of emails and questions, include your blog stats and social stats. Some of the statistics you can include are:

Blog stats

  • Monthly Page Views – Google Analytics (pageviews)
  • Unique Monthly Visitors – Google Analytics (users)
  • Bounce Rate*
  • Newsletter subscribers*

Social stats

  • Facebook page likes
  • Twitter followers
  • Instagram followers
  • Pinterest followers
  • YouTube Subscribers
  • Google + followers*
  • Snapchat Score*
  • Periscope Followers*
  • Klout Score*

*These statistics are optional. Not every brand will ask for these. 

4. Services You Offer

It’s really important to list the services that you offer. Not only are you letting brands know that you’re interested in working with them, you’re giving them new ideas on how you can help them. Tell them what you specialize in, like product reviews, advertising, or social media promotions. Think about what you do and how you can help them. This is also a great section to add your social media pricing.

With those 4 sections, your media kit should be perfect. You want your media kit to include everything that a brand might ask about. A successful media kit is one that leaves a brand with only one question: When can we start working together?

Joyce Duboise
Joyce Duboise

Joyce is a co-founder of The Hopping Bloggers. She’s also the owner/founder/publisher of www.womenandtheirpretties.net. Joyce is a wanderlust Floridian, Disney lover, pop-culture junkie, fashion fiend, cat lover, and self-proclaimed foodie.

Inquiries: womenandtheirpretties@yahoo.com

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