If there’s one thing that I’ve learned from my two years of blogging, it’s that brand relationships are very important. I’ve heard horror stories from brands about bloggers not following through with their commitments. There are so many reasons why brand relationships are important for bloggers. As bloggers, I think that we underestimate the power of brands. Believe it or not, a bad brand relationship can make you or break you.
Your reputation is one of the most important things to your business. Creating a good reputation for your business is the key to your business building relationships with other companies and growing as a business. Take into consideration coming up with a punch tagline that represents your company, or create a logo that people will recognise and remember when they see it. These things are all so important and you need to spend some time working on them to help your business thrive. You may not think so, but brands talk to each other. Just because you don’t see it, doesn’t mean that it doesn’t happen. A lot of PR reps cross promote and help one another out. They are in a community, just as we are. We go to blogger conventions with brands right? Don’t you think that these brands talk and connect just like we do? If a brand has had a bad experience with you, you best believe that they are going to tell other brands, friends, and even bloggers.
It’s important to keep your relationships with brands because they talk to other brands and sometimes, they represent other brands. Also, they talk to bloggers. You want bloggers to know that you’re responsible and honest. I personally steer clear of bloggers that have a bad reputation with the brands that I work with. If they aren’t reliable to the brands that they are working with, then why would I count on them to follow through with their promises to me? That’s something to think about.
Your relationship with a brand may start off as something small, like a quick mention on social media or a product review, but it could blossom into something incredible! I’ve worked with hundreds of brands in my two years in years in blogging. I cannot tell you how many times brands reach out to me for new opportunities. Sometimes they want to send me an upcoming product to test before it hits the shelves and sometimes they want to invite me to events to either represent their brand or to promote the event for them. Brand relationships are everything. If you want to make money blogging, attend events, become ambassadors for, or do campaigns for these brands, then make your relationships with them a priority.
Another great reason to stay focused on your brand relationships is because they love to cross promote. If you write a good post or take a really creative, clear photo then you can count on these brands to promote your content! There are even brands that will promote your posts that aren’t about them. I have a handful of really incredible brands that always retweet my tweets and like my Instagram photos. I also have brands that regram some of my Instagram photos. The time and dedication that you put into your brand relationships doesn’t go unnoticed. They pay attention, so you should too.